Mango IQ App Overview

Apps For All Users Apps Overview

Last updated: February 11, 2026 • Version: 1.0

1 What is Mango IQ?
2 At a Glance
3 How It Works
4 Key Features
5 User Roles & Permissions
6 How We Compare
7 Getting Started
8 Best Practices
9 Frequently Asked Questions
10 Related Resources

Mango IQ App Overview

Turn competitor websites into strategic advantage — automatically track, analyze, and act on competitive insights with AI-powered intelligence that never sleeps.

What is Mango IQ?

Mango IQ is an AI-powered competitive intelligence app that continuously monitors competitor websites, extracts actionable insights, and helps your team stay ahead of the competition. It automatically discovers and crawls competitor pages, uses AI to analyze content, identifies gaps in your coverage, scores competitor threats, and generates draft content to close those gaps — all from a single dashboard within MangoApps Workforce.

Core Value Proposition:

🎯 Automated Monitoring — Continuously crawl and track competitor websites with intelligent scheduling
🧠 AI-Powered Analysis — Extract topics, claims, statistics, and competitive references using advanced AI
📊 Strategic Insights — Identify content gaps, market themes, and competitor threat levels
✍️ Content Action Loop — Generate AI-powered draft content grounded in competitive data and your brand voice

At a Glance

🔍 Crawl Engine	🧠 AI Analysis	🤖 AI Chat Agent	🔔 Notifications
Sitemap-based discovery	GPT-4o / GPT-4o-mini	14 specialized tools	Email digests & change alerts

Perfect For:

🏢 Product Marketing Teams — Identify content gaps, generate battle cards, and create competitive response content
📈 Strategy & Leadership — Assess competitor threats, track market themes, and receive AI-generated competitive digests
💼 Sales Enablement — Access battle cards, competitive talking points, and win/loss intelligence before key meetings

How It Works

Intelligence Pipeline

┌─────────────────────────────────────────────────────────────────────────────┐
│                    COMPETITIVE INTELLIGENCE PIPELINE                        │
├─────────────────────────────────────────────────────────────────────────────┤
│                                                                             │
│   ┌──────────┐    ┌──────────┐    ┌──────────┐    ┌──────────┐             │
│   │   ADD    │───▶│ DISCOVER │───▶│  FETCH   │───▶│ ANALYZE  │             │
│   │Competitor│    │  URLs    │    │ Content  │    │ with AI  │             │
│   └──────────┘    └──────────┘    └──────────┘    └──────────┘             │
│                                                         │                   │
│                                                         ▼                   │
│   ┌──────────┐    ┌──────────┐    ┌──────────┐    ┌──────────┐             │
│   │  ACT     │◀───│ GENERATE │◀───│ IDENTIFY │◀───│  EMBED   │             │
│   │  on it   │    │  Drafts  │    │   Gaps   │    │ Vectors  │             │
│   └──────────┘    └──────────┘    └──────────┘    └──────────┘             │
│                                                                             │
└─────────────────────────────────────────────────────────────────────────────┘

Pipeline Steps:

Add Competitors — Import competitor websites by domain, CSV, or manually add them
Discover URLs — Parse competitor sitemaps to find all available pages
Fetch Content — Download page content with incremental updates (only re-downloads changed content)
AI Analysis — Classify content type, extract topics, claims, statistics, and competitive references
Generate Embeddings — Create vector embeddings for semantic similarity search
Identify Gaps — Compare competitor content against your own to find content gaps
Generate Drafts — Create AI-powered content drafts grounded in competitive data
Act — Publish drafts, create action items, respond to competitive moves

Integration Ecosystem

                              ┌─────────────────┐
                              │    MANGO IQ     │
                              └────────┬────────┘
                                       │
              ┌────────────────────────┼────────────────────────┐
              ▼                        ▼                        ▼
        ┌───────────┐          ┌───────────┐          ┌───────────┐
        │  Ask AI   │          │   Email   │          │    API    │
        │  Sidebar  │          │  Digests  │          │  v1 REST  │
        └───────────┘          └───────────┘          └───────────┘

Key Features

🔍 Competitor Tracking & Web Crawling

Add competitors by domain and let Mango IQ automatically discover, fetch, and monitor their web content.

Feature	Description
Sitemap Discovery	Automatically finds and parses XML sitemaps to discover all competitor pages
Incremental Fetching	Only re-downloads changed content using ETag/Last-Modified headers
Content Ingestion	Supports sitemap crawling, manual URLs, document uploads, and video uploads
Page Classification	Classifies pages by type — blog, case study, product, pricing, and more
URL Filtering	Path filters and exclude patterns to focus crawling on relevant content
Competitor Stances	Classify competitors as Displace, Co-exist, Monitor, or Ignore
Autonomous Pipeline	Scheduled crawling: daily for Displace targets, every 3 days for Co-exist, weekly for Monitor

Use Case: Add a competitor’s domain once, and the system continuously tracks all their new blog posts, case studies, product pages, and more — automatically detecting when content changes.

🧠 AI-Powered Content Analysis

Every crawled page is analyzed by AI to extract structured intelligence that feeds into competitive insights.

Feature	Description
Topic Extraction	Identifies key topics and messaging themes from each page
Claim Detection	Extracts specific claims and value propositions
Statistics Extraction	Pulls out data points, percentages, and metrics cited by competitors
Competitive References	Detects when competitors mention other companies (including you)
Content Quality Scoring	Rates content quality on a 0.0–1.0 scale
Competitive Intensity	Classifies pages as direct comparison, indirect positioning, neutral, or thought leadership

Use Case: Instead of manually reading hundreds of competitor blog posts, get structured summaries showing exactly what topics they’re pushing, what claims they’re making, and which industries they’re targeting.

📊 Content Gap Identification

Automatically identifies topics that competitors cover but your company doesn’t — prioritized by competitive urgency.

Feature	Description
Gap Detection	Compares competitor topics against your own content to find gaps
Gap Types	Classifies gaps as content gaps, opportunities, or threats
Priority Scoring	Ranks gaps as critical, high, medium, or low based on competitor coverage
AI Recommendations	Generates article type, title, outline, and target audience for each gap
Gap Deduplication	Clusters and merges similar gaps using semantic similarity
Status Workflow	Track gaps through actionable → idea created → dismissed lifecycle

Use Case: Discover that 4 competitors have published case studies about “AI-powered employee onboarding” but you haven’t — and get an AI-generated article outline to close the gap.

💡 Pro Tip: Review content gaps weekly. Gaps flagged by multiple competitors often represent market-wide trends you shouldn’t ignore.

🏆 Competitor Profiles & Battle Cards

AI-generated competitor profiles synthesize analysis from hundreds of pages into actionable battle cards.

Feature	Description
Profile Generation	AI synthesizes page analyses into comprehensive competitor profiles
Battle Cards	Elevator pitch, ideal customer profile, talking points, objection handling
Competitive Landmines	Questions designed to expose competitor weaknesses
Killer Questions	Questions that highlight your advantages
Strengths & Weaknesses	SWOT-style analysis based on actual content evidence
Coverage Comparison	“They cover / We cover / Overlap” analysis
Field Pinning	Pin important profile fields so they persist across regeneration cycles

Use Case: Before a sales call against a specific competitor, pull up their battle card for talking points, objection handling scripts, and killer questions to ask the prospect.

🎯 Threat Assessment & Scoring

AI-powered threat scoring evaluates each competitor’s strategic risk with component-level detail.

Feature	Description
Threat Score	0–100 score with levels: critical (80+), high (60–79), moderate (40–59), low (<40)
Component Scores	Market overlap, competitive intensity, content momentum, feature parity, strategic alignment
Next Moves Prediction	AI predicts likely competitor actions and recommends responses
Competitive Radar	Dashboard table ranking all competitors by threat score
Staleness Detection	Flags assessments older than 7 days for re-evaluation

Use Case: Get alerted when a competitor’s threat score jumps from “moderate” to “high” due to a surge in product content, and receive AI-recommended responses.

🔔 Change Detection & Events

Monitors competitor content for significant changes and creates structured change events for review.

Feature	Description
New Page Detection	Tracks newly discovered competitor pages
Content Change Tracking	Detects when existing pages are modified
Watch Topic Monitoring	Flags pages matching your strategic watch topics
Significance Levels	High, medium, low classification based on competitor stance and page type
Acknowledge Workflow	Mark events as acknowledged to track review status
Playbook Generation	AI generates response playbooks for significant competitive moves

Use Case: A competitor publishes a new pricing page — the system detects it, classifies it as high-significance, and generates a response playbook with immediate actions and messaging guidance.

✅ Action Items & Draft Generation

Convert competitive insights into actionable content with AI-powered draft generation in your brand voice.

Feature	Description
Auto-Generated Action Items	Created from content gaps, market themes, and competitor announcements
Action Types	Write content, press release, competitive response, social share, feature request, research
Priority Assignment	Automatic priority based on competitor count, gap type, and competitive intensity
AI Draft Generation	Full article drafts grounded in competitive data from 11 context sources
Brand Voice Integration	Drafts match your writing style via auto-detected brand voice profiles
Auto-Grading	Drafts are automatically graded; those scoring below 70 are auto-rewritten
Draft Workflow	Suggested → Accepted → Draft Generating → Draft Available → Ready → Published
Blog Publishing	One-click publish completed drafts directly to your blog

Use Case: A content gap is identified, an action item is auto-generated, you accept it, AI writes a draft article in your brand voice, and you publish it — all from the Mango IQ dashboard.

💡 Pro Tip: Bootstrap your brand voice early by ensuring your own website content is crawled first. The system analyzes your existing blog posts and case studies to learn your writing style automatically.

📈 Market Themes & Signals

Track emerging market themes and detect competitive signals before they become trends.

Feature	Description
Theme Tracking	Identifies common themes across competitor content
Trend Direction	Growing, stable, or declining based on historical data
Saturation Scoring	Measures how many competitors are investing in each theme
Emerging Topic Detection	Finds brand-new topics or topics with >2x acceleration

🔗 Feature Comparison Matrix

Understand exactly where your product stands versus competitors across feature categories.

Feature	Description
Automated Feature Extraction	AI extracts product features from competitor marketing pages
Feature Categories	13 categories: communication, collaboration, HR, analytics, AI, security, and more
Gap & Advantage Analysis	Shows which features you have that competitors don’t (advantages) and vice versa (gaps)
Manual Override	Update feature support status manually for accuracy

📰 Intelligence Digests

AI-generated periodic briefings that summarize the competitive landscape.

Feature	Description
Weekly Digests	Covers last 7 days: new pages, content changes, action items, high-priority gaps
Monthly Deep Digests	Extended analysis with competitor activity rankings and trend review
Competitive Weather	Overall competitive forecast (sunny → stormy) with per-priority outlook
Highlights & Recommendations	3–5 key findings and 3–5 recommended actions per digest

📊 Analytics & Coverage

Track pipeline health, crawl coverage, and content velocity across your competitive landscape.

Feature	Description
Pipeline Funnel	Track pages through discovered → fetched → analyzed → embedded stages
Per-Competitor Stats	Pages, analysis depth, quality scores, and content velocity per competitor
Discovery Charts	Pages discovered per week trend over 8 weeks
Content Velocity	New pages per competitor in the last 30 days
Pages by Type	Distribution of page types across all competitors

🤖 AI Chat Agent (via Ask AI)

Ask questions about your competitive landscape using the Ask AI sidebar — powered by 14 specialized tools.

Tool	Capability
Search Competitor Pages	Semantic search over all competitor content using vector embeddings
Get Competitor Profile	Full profile with positioning, battle card, and threat assessment
Search Content Gaps	Query content gaps with filtering
Get Market Themes	Retrieve market themes with trend direction
Compare Competitors	Side-by-side comparison on any topic
Get Feature Matrix	Feature comparison data across competitors
Generate Briefing	On-demand competitive briefing on any topic or competitor
Add Intel Note	Submit new intelligence notes (win/loss data, observations)

Use Case: Ask “What are our biggest competitive threats in the HR tech space?” and get an AI-synthesized answer grounded in actual crawled competitor content, not generic AI knowledge.

🎙️ Brand Voice & Strategy

Define your competitive positioning and writing style to personalize all AI-generated insights and content.

Feature	Description
AI Strategy Bootstrap	AI synthesizes your content + competitor landscape into a draft strategy
Company Positioning	Define key differentiators, target segments, and product strengths/weaknesses
Watch Topics	Define topics to monitor — get high-significance alerts when competitors mention them
Brand Voice Detection	Auto-analyzes your blog posts and case studies to learn your writing style
OKRs	Set competitive objectives and key results

📝 Intel Notes

Capture human intelligence from sales, support, and other teams to enrich AI-generated insights.

Feature	Description
Note Types	Observations, win/loss data, corrections, internal context, market intel
Win/Loss Tracking	Record deal outcomes, decisive factors, deal size, and segment
Confidence Levels	Rate intelligence confidence for AI weighting
AI Integration	Notes are included in draft generation context and chat agent tools

🔔 Email Notifications

Type	Description
Digest Delivered	Notification when weekly/monthly competitive digests are published
Change Alert	Alert when significant competitive changes are detected
Weekly Summary	Periodic summary of competitive intelligence activity

User Roles & Permissions

Role	Capabilities
Manager	View dashboard, competitors, intelligence views, action items, digests, analytics; browse content gaps, market themes, and change events; use AI Chat via Ask AI sidebar
Admin / Super Admin	All manager capabilities plus: add/edit/delete competitors, run pipeline tasks, manage competitor stances, configure settings, generate digests, generate action items, publish drafts, manage strategy and brand voice, generate playbooks

How We Compare

See how MangoApps Mango IQ stacks up against leading enterprise CI solutions:

Feature	MangoApps Mango IQ	Crayon	Klue	Kompyte (Semrush)
Automated Web Crawling	✅	✅	✅	✅
AI Content Analysis	✅	✅	⚡ Limited	⚡ Limited
Battle Card Generation	✅	✅	✅	✅
Content Gap Identification	✅	❌	❌	❌
AI Draft Content Generation	✅	❌	❌	❌
Threat Scoring (0–100)	✅	❌	❌	❌
AI Chat with CI Data	✅	❌	❌	❌
Brand Voice Detection	✅	❌	❌	❌
Semantic Similarity Search	✅	❌	❌	❌
Response Playbook Generation	✅	❌	⚡ Limited	❌
Competitive Digest Reports	✅	✅	✅	✅
Feature Comparison Matrix	✅	❌	✅	❌
Intel Notes (Human Input)	✅	✅	✅	❌
Market Theme Tracking	✅	⚡ Limited	❌	⚡ Limited

Legend: ✅ Included	❌ Not Available	⚡ Limited

Why MangoApps Mango IQ?

🔗 Unified Platform — Mango IQ works seamlessly with Ask AI, Blog, and other MangoApps apps in one system
💰 No Hidden Costs — All features included, no per-seat CI tool pricing ($30–50/user/month with competitors)
🤖 AI-Native — Built-in GPT-4o analysis and conversational AI, not bolted-on features
✍️ Content Action Loop — Only CI tool that goes from insight → draft → publish in one platform

Getting Started

For Managers

Navigate to Mango IQ from the Apps menu or sidebar
Explore the Dashboard — Review competitor threat scores, recent changes, and pending action items
Browse Competitors — Click into any competitor to see their profile, battle card, and content inventory
Check Intelligence — Review content gaps, market themes, and the feature matrix
Use Ask AI — Type @mango_iq in the Ask AI sidebar to ask competitive questions

For Administrators

Enable the App — Enable Mango IQ from the Marketplace Apps admin panel
Add Competitors — Go to the Competitors tab and add competitor domains
Run the Pipeline — Use the Admin tab to run the full intelligence pipeline
Bootstrap Strategy — Go to Admin → Our Profile → Strategy → “Bootstrap Strategy”
Set Competitor Stances — Classify each competitor as Displace, Co-exist, Monitor, or Ignore
Bootstrap Brand Voice — Go to Admin → Our Profile → Brand Voice → “Auto-Detect”
Configure Settings — Adjust feature toggles, pipeline frequency, and notification preferences

Best Practices

✅ Set competitor stances early — This personalizes threat scoring, change event significance, and pipeline scheduling
✅ Define strategic watch topics — Ensures high-significance alerts for topics that matter most to your business
✅ Add intel notes regularly — Human intelligence from sales wins/losses enriches AI analysis significantly
✅ Review content gaps weekly — Gaps flagged by multiple competitors often represent market-wide trends
✅ Bootstrap brand voice before generating drafts — Ensures AI-generated content matches your writing style
✅ Use exclude patterns — Filter out irrelevant URLs (login pages, legal pages) to keep analysis focused
✅ Pin important battle card fields — Pinned fields persist across profile regeneration cycles

Frequently Asked Questions

Q: How does the system know which pages to crawl?
A: The crawler parses each competitor’s XML sitemap (trying common paths like /sitemap.xml, /sitemap_index.xml). It then applies path filters and exclude patterns you’ve configured to focus on relevant content. Pages are classified by type (blog, case study, product, etc.) using URL pattern matching.

Q: How often is competitor content refreshed?
A: The autonomous pipeline runs on a tiered schedule based on competitor stance: daily for Displace targets, every 3 days for Co-exist, and weekly for Monitor. You can also trigger manual runs anytime from the Admin panel. Crawl frequency is configurable in Settings (daily, weekly, or monthly).

Q: Can I add content that isn’t on a website?
A: Yes. The “Add Content” feature on any competitor’s detail page supports manual URL entry, PDF/document uploads, and video uploads. These are processed through the same AI analysis pipeline as crawled web pages.

Q: How does the AI Chat know about my competitive landscape?
A: The Mango IQ AI agent has access to 14 specialized tools that query your actual CI data — competitor profiles, crawled page content via semantic search, content gaps, market themes, feature comparisons, change events, and more. Responses are grounded in real data, not generic AI knowledge. Access it by typing @mango_iq in the Ask AI sidebar.

Competitive Intelligence Technical Guide — Deep-dive into the CI pipeline architecture and crawling engine
Mango IQ Getting Started — Quick-start guide for new users
Competitors Guide — Detailed guide for managing competitors
Insights Guide — Guide to intelligence views and analysis
Apps Overview — Browse all available MangoApps Workforce apps

Stay ahead of the competition — let AI do the watching while you focus on winning.

Article ID: mango_iq_app_overview

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Mango IQ App Overview

Table of Contents

Mango IQ App Overview

What is Mango IQ?

At a Glance

How It Works

Intelligence Pipeline

Integration Ecosystem

Key Features

🔍 Competitor Tracking & Web Crawling

🧠 AI-Powered Content Analysis

📊 Content Gap Identification

🏆 Competitor Profiles & Battle Cards

🎯 Threat Assessment & Scoring

🔔 Change Detection & Events

✅ Action Items & Draft Generation

📈 Market Themes & Signals

🔗 Feature Comparison Matrix

📰 Intelligence Digests

📊 Analytics & Coverage

🤖 AI Chat Agent (via Ask AI)

🎙️ Brand Voice & Strategy

📝 Intel Notes

🔔 Email Notifications

User Roles & Permissions

How We Compare

Getting Started

For Managers

For Administrators

Best Practices

Frequently Asked Questions

Related Articles

Competitive Intelligence App Overview

Apps & Extensions Overview

Mango IQ App Overview

Table of Contents

Mango IQ App Overview

What is Mango IQ?

At a Glance

How It Works

Intelligence Pipeline

Integration Ecosystem

Key Features

🔍 Competitor Tracking & Web Crawling

🧠 AI-Powered Content Analysis

📊 Content Gap Identification

🏆 Competitor Profiles & Battle Cards

🎯 Threat Assessment & Scoring

🔔 Change Detection & Events

✅ Action Items & Draft Generation

📈 Market Themes & Signals

🔗 Feature Comparison Matrix

📰 Intelligence Digests

📊 Analytics & Coverage

🤖 AI Chat Agent (via Ask AI)

🎙️ Brand Voice & Strategy

📝 Intel Notes

🔔 Email Notifications

User Roles & Permissions

How We Compare

Getting Started

For Managers

For Administrators

Best Practices

Frequently Asked Questions

Related Resources

Related Articles

Competitive Intelligence App Overview

Apps & Extensions Overview